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#00006

The 6th edition is here and our heads were in the clouds... actually on the moon for this one. Check out some crypto, Costa Rican co-working villages, cold brew makers, and Taco Bell's newest innovation. To jump it off, we have a sneak peek at our upcoming Official® Alt SZN capsule!

ALT SZN IS COMING FROM OFFICIAL®

One of our favorite things we can give you in our newsletters is a sneak peek at what we're working on. Here's a concept we're dropping in the next few weeks that will melt faces.

Decentralize everything, Alt SZN is coming, Doge to the moon, FOMO'in, Hold 'till death and Wen Lambo? No seriously, we are dropping a whole capsule of apparel and accessories that graphically tells the story of you rugging flat and going 1000x from here. The graphics and production are consolidating and accumulating as we write this and gearing up for the rocket release launch. Check our online store for updates.

SHOP OFFICIAL®

NERDIEST SCHOOL CLUB EVER BECOMES COOLEST SCHOOL CLUB EVER

Yo, NASA just called and they want to sponsor your school club. That literally just happened to the RISD Space Design Club. I mean, it is Rhode Island School of Design and they do have a student body with some of the most avant design minds of any campus on earth... So it makes sense. Hopefully they keep the program going and we inspire one of you to get into RISD, join the club and make a Space Chest Utility Bag.

LEARN MORE

¢ NFT OF THE WEEK ¢

VEEFRIENDS NFTs LAUNCHED BY GARY VEE

This week's NFT is a new concept from motivational speaker, entrepreneur Gary Vee. The lead-up to the NFT platform launch has been a series of explainer videos from Gary about NFTs and how they have the potential to be much more than just digital art. For his first collection, he's crafted a series that features his own art combined with an admission ticket model for his upcoming conferences VeeCon. The NFTs are on Ethereum (gas is at stupid prices this week) and sold in a dutch auction format. Gary has done a stellar job at creating a digital product his community will engage with and possibly become the gateway for their interests in other NFTs. Veefriends has the potential to open the gates wider.

VIEW VEEFRIENDS

¢ ALT COIN OF THE WEEK ¢

STEP ON ANY DOGSHITCOINS LATELY?

The meme Dog Coins are seriously becoming annoying. What is it with crypto and baking, food, pancakes, and all these damn dog coins? According to Discord, Telegram and reddit they're all going to the moon in the next few hours so instead of complaining we all need to buy a ticket on the rocket ship. There are going to be more Japanese dogs on the moon than craters. So scoop up a million or so Dober Inu, Kishu Inu, Akita Ino, Shiba Inu, or the Dogefartherest coin of them all, Doge, for a couple of bucks and wait for lift-off.

WATCH ALT COIN BREAKDOWN

BRAINSTORM MAPPING

Brainstorming is hard enough. Remembering what you brainstormed and all the ideas that stemmed from the original idea is difficult to do in your head. Now you can capture, develop and share your ideas. Genius right?

CHECK OUT FOCUS PLAN APP

TACO BELL PAVING THE WAY... AS ALWAYS

Fast-food dining rooms could be a relic of the past. Convenience restaurants will make more money by sticking to the drive-through and take-out options they honored during the pandemic. Of course, one of America's great innovators, Taco Bell, is leading the charge with a multi-lane windowless drive-thru that will drop food to you through dumbwaiters.

LEARN MORE

COLD BREW AT HOME IN MINUTES. PUT ME DOWN FOR A PRE-ORDER!

Honestly, who remembers to fill up their cold brew maker the night before? I've remembered like 2 times in the last 6 months. As a result I end up spending $4 +$1 tip the next morning for a cold brew at the coffee shop. This Osma solves my problem. I can now wake up and instantly make my cold brew. Full disclosure, I have no idea how they make a cold brew in minutes and I really hope it actually works and it's not a fantasy.

VISIT OSMA.COM

SUSTAINABLE CO-WORKING ECO-VILLAGE

So you worked on the Twitter, Google, or Facebook Campus - COVID happened and you're wondering why you still live in Fremont, California. Become a Giga-Nomad-Chad and move to a co-working eco-village! We've made the search easy, this is the one you want to go to. Pacific side of Costa Rica, edible jungle, yoga, and from the videos it looks like they have CGI butterflies intermingling with you at sunset on your villa deck.

LEARN MORE

SUMMER BUCKET THROWBACK

It's getting hot out here and we're throwin' it back to a Summer Bucket poster we made for 1200 Lids stores back in 2015. This poster reminds us all that we've made some pretty amazing buckets over the years. You can always count on a spike in sales leading up to summer and this year will be no different. No doubt, we'll run out right at the exact amount (about mid-June) everybody and their grandma realizes they need a new summer bucket hat. So why not take a look back and either dig into your boxes or hit up eBay, Poshmark, or other resellers and find a classic Official® summer bucket to rock this year.

Our newest bucket styles release next week. Stay tuned!

SHOP OFFICIAL® NOW

MEET RAMPAGE THE DANCER

Meet Rampage The Dancer, he's not an influencer for Official, just happened to rock the beanie. He moonwalks everywhere, is vegan, and has 8.8 M on TikTok. Check him out @rampage_thedancer

@rampage_thedancer

THE END HATE CAMPAIGN IS STILL NOT GOING ANYWHERE

Odds are you've probably seen at least 1 out of at least 10 post highlighting this campaign in the past two weeks but something this important needs to stay top of mind.

Hate has no place in your heart and the space it’s occupying out there in the world needs to be curbed in a major way. Our graphic study of “END HATE” is a way for us to produce a look and feel that communicates, “hate sucks,” design is good and the message needs my support.

Here’s the important part, the money: 25% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.

SHOP END HATE NOW

#00006 – We're not done! Join our Discord and become part of the community.

Thanks for reading through our sixth issue of knowCAP. It's time for you to give us some feedback on what you think of our newsletters. More Official product? Less Official? More serious, less serious?
You can email us or better yet, join our DISCORD!!!
Here's the invite, jump into the community and lets build.

JOIN DISCORD

EMAIL: info@theofficialbrand.com

Follow @official

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