knowCAP #00005

Stay in the Know, Stay Official
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

View in Your Browser

#00005

The 5th edition on the 5th day of the 5th month is here! Happy Cinco De Mayo and also a special shout out to all of our AAPI (Asian American and Pacific Islander) readers because if you didn't know it's AAPI month here in America!

WE LAUNCHED A DISCORD SERVER!

Does the knowCAP Newsletter hit different for you? Need to dig in a little deeper? Let's continue the conversation as a community! We've built channels in our new Discord Server dedicated to streetwear, NFTs/Crypto, bags & hats, and all other things Official. It's a place where we can all link up and share our interests, memes (of course), and cheeky convo. We loof forward to seeing you on the Discord Server! Oh, added value, we'll begin doing airdrops on the Discord Server soon!

Here's an invite link:

JOIN DISCORD SERVER NOW!

¢ NFT OF THE WEEK ¢

BEEPLE SPRING RAFFLE

This could be yours for $1 (and you can sell it for 3 ETH)

VIEW BEEPLE NFTs

GHANAIAN PRODIGY BUILDS CAR OUT OF SCRAPS

Kelvin Odarti Cruichshank has been building cars from scraps since he was 15 years-old. Hes built his own car (with falcon wing doors) in his neighborhood where there are virtually no vehicles purely out of scraps hes procured. This car and Kelvin's ingenuity is going to take him to the same orbit Elon is in.

VIEW ARTICLE

DESERT X 2021 IN COACHELLA VALLEY 3/12-5/16

The Desert X 2021 exhibition is in full effect down in Coachella Valley. Desert X features artists installations created by artist from around the world. Check it out before it's over.

LEARN MORE

IRIS SKATEBOARDS RECYCLED SKATEBOARD HANDLE BARS

Check out these new and improved recycled skateboard handlebars that Iris Skateboards has been working on.

LEARN MORE

r/CRYPTOMOONSHOTS

The most entertaining outcome is the most likely. If you're ever looking for somebody's bags to hold, this is the place.

VIEW THE PLACE

HAVE YOU EVER HEARD OF AUTOPILOT?

We already know that the first thing you do when you wake up is reach for your phone. Why not kick your morning into autopilot? This app that will guide you step-by-step through your morning creating a flow that sets you up for a successful day. If they get it to delete all the junk email that lands in my inbox overnight... I'll pay the premium price.

VIEW APP DETAILS

LAYS SUMMER EXCLUSIVES... OH YUP

Say hello to these 3 Summer exclusive flavors; Lay's Chile Mango, Lay's Wavy Jerk Chicken, Lay's Summer BLT. Find out where to get them below.

SUMMER LAYS

2013 OFFICIAL X STEFAN JANOSKI

Back in 2013 Official and Stefan Janoski had the brilliant idea to make a hat with a tinted transparent visor. So many people tripped out on it and actually, the next season Supreme somehow released a tinted visor hat in Spring 2014. Hmmmm. Anyways, Stefan enjoyed progressive ideas and we embraced any crazy idea thrown at us.

EASTER EGG CODE: T15

Any T shirt on the site for $15 with this code: T15

SHOP OFFICIAL® NOW

MEET DREW BEATON...

Drew Beaton is just living life, smoking vapes. Sometimes life's simple pleasures need to be enjoyed. Show some love @drewdirps

@rdrewdirps

THE END HATE CAMPAIGN IS STILL NOT GOING ANYWHERE

Odds are you've probably seen at least 1 out of at least 10 post highlighting this campaign in the past two weeks but something this important needs to stay top of mind.

Hate has no place in your heart and the space it’s occupying out there in the world needs to be curbed in a major way. Our graphic study of “END HATE” is a way for us to produce a look and feel that communicates, “hate sucks,” design is good and the message needs my support.

Here’s the important part, the money: 25% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.

SHOP END HATE NOW

#00005 – THAT'S A WRAP

Thanks for reading through our fifth issue of knowCAP. We planted an Easter Egg, did you find it? Go look and then use the code for any T-Shirt on our online store for only $15.

EMAIL: info@theofficialbrand.com

Follow @official

FREE SHIPPING ON DOMESTIC ORDERS OVER $75

​No longer want to receive these emails? Unsubscribe.