This hate shit has to stop. We’re not delusional, we don’t think all hate can be obliterated from the face of the earth and we’ll then live in an eternal love fest. But we (you, me and all of our friends) can make moves to take the power out of hate.
So that brings us to the question, “We’re a clothing brand, what can we do?” Obvious answer, make clothes and get money to organizations helping those affected by hate crimes.
We’re dropping our first END HATE collection next Thursday. These are well designed pieces utilizing graphics, typography and technology in our best effort to create pieces that align with your aesthetic and relative to your lifestyle whilst spreading the extremely important message to END HATE.
20% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.