Official Crown of Laurel® was founded in 2007 with the realization that an unfulfilled void for premium headwear with influences coming from skate, street, and DIY fashion needed to be filled and we were the perfect candidates for the job. Starting out in a garage we were blessed with early success by producing quality headwear styles unmatched in the current marketplace. Through the years we’ve participated in collaborative projects with DC Shoes, Keith Haring, The Skateboard Mag, Aaron Kai and most recently a full capsule collection with adidas Skateboarding. Official has enjoyed a wide array of celebs, athletes, and skateboarders rocking our hats. These notables include DJ A-Trak, Lil’ Wayne, G-Eazy, James Franco, Stefan Janoski, John Cardiel, Jamie Thomas, and Stevie Johnson and Zaha Hadid.
Led by Skate Brand Manager Jeff Landi- we built a bonafide skate program constructing a team that first and foremost had an equal passion towards headwear. We take pride in laying claim to the only headwear brand on earth with a comprehensive skate team, composed of household names, skateboarder’s skateboarders, legends, and soon-to-be legends. Currently our skate team is Stefan Janoski (Nike SB), Rodrigo TX (adidas), Miles Silvas (adidas), John Cardiel (Vans), Jamie Thomas (Zero), Marquise Henry (New Balance), Sebo Walker (Lakai), Jose Rojo (Enjoi), and Kilian Zehnder (Nike SB).
Official Crown of Laurel® approaches headwear with an unskewed perspective. The company's youthful nature prevents it from being confined to maintaining certain rules and regulations that time and product history generally restricts and prevents progressive possibilities from seeing fruition. Official regards it's headwear as a crown, a statement, an exclamation point and sometimes a simple compliment to bigger and bolder things. We take great joy in applying this concept to each and every piece we produce under the Official Crown of Laurel® label.