Fall ’15 marks the introduction of the Unfadeable collection, a selection of the core pieces the Official foundation has been built upon. Unfadeable isn’t an unsubstantiated self proclamation of distinction, it’s self recognition of the hard work we put in on a daily so that we can deliver the best designs, products, and customer service in the premium headwear game. Unfadeable not only represents the destination, but the constant journey to achieve and maintain our worthiness without resting on our laurels, but rather building upon them. We’ve selected our most consistent, best-selling and favorite designs over the years, and highlight their strengths by stripping them of trend influence and reinterpreting them in simple black and white color ways while emphasizing their details using premium materials. Well-established photographer Dylan Maddux took to King’s Boxing Gym in East Oakland, California as the setting for the Unfadeable collection lookbook. No models, no special lighting equipment, no frills, just real fighters of all ages and skill sets, training hard as they do on a daily. The focus and determination exemplified are real, a fitting context to present the crowns of laurel which make Official truly Unfadeable.