No sleep this summer. Collectively, we've all been in hibernation too long and it's time to get summer poppin'. Speaking of poppin', has anyody had the Dill Pickle Pop Corn from Trader Joe's? Insanely fire. Sorry, I digress. This issue explores co-working in an eco village in Costa Rica, a bit of back story on our NFT platform, StockX skate team, Nyjah's new board company and when in the hell are we all going to Lambo?
Oddly, “Wen Lambo” is one of the most important shirts we’ve ever made.
Wen Lambo is a crypto and stonks term more-or-less just meaning, “When am I going to get rich off these holdings?” The term has transcended meme status to display grit, determination or even a “Here we go!” proclamation when things are looking good. At Official, we think the term can be applied to anything and decided to produce a graphic that proclaims optimism and the idea of breaking free from financial stresses and into the orbit of what you aspire to. It doesn’t literally have to be a Lamborghini, it’s financial freedom, it’s time, it’s being able to afford the lifestyle you are working towards. We want all of our community to “Lambo” and made the shirt to get us there.
Here’s some “Wen Lambo” history:
In a positive perspective of the cryptocurrency community, many crypto holders saw the digital asset as a means of breaking out of their current financial struggles. They saw it as a new way to live a luxurious life and they were determined to make it happen.
In 2013, a user on online forum 4chan posted his purchase after he bought a brand new Lamborghini with Bitcoin. The buyer spent about 216 BTC ($209,000) at that time on a 2014 Lamborghini Gallardo.
The story went viral. And since then, car dealerships in the United States have found themselves having many new customers who want to exchange Bitcoin for a Lamborghini, as a trend of the new rich spending their crypto wealth on the Italian supercar.
Peter Saddington, CTO of VinWiki, who also runs The Bitcoin Pub forum, documented his Lamborghini purchase on his YouTube channel in 2017. First invested in Bitcoin in late 2011, Saddington cashed in 45 BTC to drive away with a $200,000 Lamborghini Huracan. Thanks to an early interest in cryptocurrencies, buying those 45 BTC cost Saddington less than $115.
For the ENTIRE MONTH OF JULY, we are launching a BOGO Special. Buy any product online and get any other product of equal or lesser value for FREE. That's right, we said FREEEEEE. Don't wait, some of our top sellers are in limited supply and with this special, they'll sell out fast!
It gets even better... Starting right now you can get yourself an Official® USA Visor for FREE just in time for the 4th! Just make any purchase online and your FREE VISOR will automatically be added to your order. Supplies are VERY limited, don't sleep on this one.
You heard it here first on the knowCAP Newsletter, stay in the know.
Official’s first NFT series drops on July 19th and we want to give our subscribers some back-story on how we came to building our own NFTs on our own platform. Here’s the story in the encapsulated format: So we wanted to release some NFTs for our brand, we tried to mint on Open Sea and Rarible. It didn’t work and we quickly realized that how we envision NFTs and their utility is not how they are being deployed in the world. And as true entrepreneurs, if you don’t like what’s available, build your own. Being determined to solve our problem we set out to build our own NFTs, we realized we need a place to host what we’re building so we started constructing a marketplace to sell our NFTs and curate others to sell NFTs with a suite of minting customizations far beyond what is available on other existing NFT marketplaces. In 2 weeks our first series of NFTs will have a purchase reveal code giving you online store credit. We’ll have a “golden egg” NFT in the first series giving a lucky buyer $1000 in $OFCL coin airdropped into their wallet.
YOKO CO-WORKING ECO VILLAGE
We get it, you’re not going back into your office for work. But your apartment is hardly an inspirational improvement from your cubicle. Pack it up and live with like-minded people zooming in from Yoko Eco Village in Costa Rica. The YokoVillage community is a balanced mix of freelance artists and creators, digital nomads and creatively inspired entrepreneurs, resulting in a big expat community of like-minded people. The village features a yoga deck, gym, edible forest, community garden, communal restaurant and Costa Rica surfing breaks just down the road.
Balenciaga on that medevil futurism tip: the brand continues to push beyond fashion house to full-fledged media brand with Afterworld: Age of Tomorrow set in 2031. This digital short film epic built by the people behind Fortnite (which explains the Travis Scott character in the film) features Balenciaga’s Fall 21 and was debuted live with 320 people in Oculus headsets. The future is in the virtual world.
We’re constantly looking through lookbooks and for the past 3 years, many have left a lot to be desired. It’s poetic when a brand can find the perfect formula of the product, fashion, and scene to create a lookbook that transcends the purpose of simply just showing a season on models. Helas has achieved that in this lookbook and we had to shout it out. Job well-done mates.
ROC NATION SCHOOL OF MUSIC SPORTS AND ENTERTAINMENT
Roc Nation announced it has partnered with advertising agency Wieden+Kennedy for a new course this Fall. We really want a knowCAP reader/viewer to apply and have success in the course. Let's get more diversity and new blood at the table.
We traded the "sponsor me" tape for Instagram Reels and now we're trading the shop sponsor for the resell platform sponsor. What is the skate world coming to? Actually, this could be a smart move for both Robert Neal and StockX. If you follow Robert Neal you'd know he's working on his own clothing and his SB sponsorship puts him in front of all the sneaker resellers trying to cop anything they can get their hands on. Let's see how this goes. Who else should be on StockX? Let us know on our Instagram poll.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.