Issue 11 coming in with full consensus on all nodes. What does that even mean? It means we all agree that this is some fire content. We're covering ground unique and differentiated to any other newsletter landing in your inbox. knowCAP is now available in broadcast format! We done did it, put a visual on this newsletter and have an amazing host presenting all these bits to you in unique fashion. You don’t have to read it, you can see it on knowCAP TV hosted by Gio on youtube! Hit the link and watch our first episode.
Our “Decentralize Everything” capsule presents our argument for decentralization and why we hope everybody cops a piece or two from this digital gem of a capsule. Let's help to liberate the world from the tightening grip of centralization. Decentralization is disruption 2.0. It takes the power out of centralized institutions and back into the hands of the people. Take music as an easy example: When you pay for music you’re paying into a centralized system that gives your bank a cut, visa/MasterCard a cut, the record label a cut, and the centralized music platform(Spotify, apple music) a cut. We have the technology to enable payments directly between the buyer and the music artist. We have the technology to liberate us from all these institutional middlemen taking a cut of our hard-earned money and the music artists' well-deserved money.
Here’s are a few useful videos to learn more about decentralization:
We’re right in the middle of Euro 2021 and the kits are a mixed bag of hit and miss. We took the liberty of rating our top 3. Wouldn’t it be interesting if the actual winners of our kit rating placed in the same order when the Euros are said and done? Haha. Tell us which Euro team you think will win it all on our @official Instagram stories poll today!
#1 PORTUGAL NIKE KIT
That stripe colorway is fire and they kept the overall look and feel clean and minimal. Let the stripes do most of the work. Water > Coke every day.
#2 GERMANY ADIDAS KIT
Again, a classic look. Nothing progressive or avant here but it proves we’re suckers for stripes this summer.
#3 FANCE NIKE KIT
France always has the fly kits. This side vertical ribbon is the perfect touch to that classic, clean look France always comes through with. Sometimes it’s weird to rock a big blue coç on your chest but in this case it works. Now they just need Pogba to get some in the back of the net in the kit.
BLAZE WITH T PAIN
The marketing team over at Kingsford knows how to live life. Ben Baller and now T Pain taking summer cookouts to the next level.
I’m actually trying to figure Softoffice out. I don’t read Korean and the translation bites. So from what I can tell, it’s a fashion and art collective from Korea. It reminds me of a more organic Honeyee if you’re familiar with that Japanese site https://www.honeyee.com/. Anyways, scroll through the blogs, it’s a good way to find some inspiration and catch up on your Korean streetwear.
We appreciate your feedback! Please reply or comment on our youtube channel on what you’re enjoying and/or would like to see more of.
As a token of our appreciation, we’d like to offer you a BOGO deal on our summer socks. Buy one pair, get a second shipped with the order absolutely FREE!. Keep the summer socks/sneaker matchup well dripped.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.