Issue 9 is all about pushing pedals and 2 wheel collabs, Beeple's Short Films, A$AP in Sweden, Akon City, and YOU DO NOT WANT TO MISS THIS ISSUE'S EASTER EGG. Want to go to any festival you want this year for FREE? Keep reading, we'll get you there!
COOL PEOPLE'S COOL BIKES
I just saw Virgil Abloh post a picture of his Cannondale road bike. It was cool I guess. But it got me thinking, there's been a history of cool people having cool bikes. I thought I'd quickly jog through a few for you just to remind us that bikes can tell great stories. Back in 2005 Future designed a suite of icons for Lance Armstrong's Tour de France time trial bike. I loved this collab. Tour de France is such an iconic event, Lance was a beast during this era and Futura is a legend.
Ok, so this is a $25,000 BMX Bike. What kind of lock do you use for it?
THE ORIGINAL BIKE COLLAB SMASHES ALL BIKE COLLABS TO DATE, CHANGE MY MIND.
The E.T. x Kuwahara BMX. The bike Elliot rode and literally launched into orbit in the movie was available to cop and they even ran ads for thee bike in BMX Magazine.
OTHER NOTABLE BIKE COLLAB MENTIONS:
Sunday X Baker Skateboards
T-Lab X Burton
OPEN X Yeti
BEEPLE'S SHORT FILMS
Somehow I've slept on these. The Run The Jewels video is woke science and his other pieces are woke education. If you've slept on this harder than I have, go watch them right after finding the easter egg in this issue.
I found this ironic. ASAP Rocky is now an investor in Klarna, the pay it later app. Here's the kicker, they are from Sweden. Isn't that a place and people he'd never want to deal with again for the rest of his life?!
We're sending you and your homie to any festival you want!!
We all know this, we've all been waiting for this. It's finally here. To celebrate, we want to send you and your best mate to a festival this year. We've made it through the worst, let's get you to a festival!
How to enter and win:
To enter, simply use code: festivalfit on our online store to get you 25% OFF your order and you will be automatically entered into the drawing. This offer begins now and ends Thursday, June 3rd at 11:59 PM PST. A random winner will be chosen from everyone who participated.
One lucky winner will get 2 tickets to the festival of their choice (even if we have to buy a resell ticket) for you and a friend. We'll pick the winner on Friday, June 4th, 2021. Once the winner has been chosen, we will contact you via email to coordinate your ticket purchases.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.