Issue 8 hot off the press... Check out some Crocs dipped in Ranch, Skaters Pledging to End Racism, Round Two X Sol Kendamas Collab, Man-made Floating Islands in NYC, Schoolboy Q Rocking Official and more. To jump it off, we've got a fresh restock and an Official® sneak peek!
HEADWEAR RESTOCK & SNEAK PEEK
In case you missed it, we've got a fresh restock that just hit the shelves yesterday. We also have two more colorways coming out tomorrow, peep the sneak peek below!
A working group of skateboarding organizations has launched a pledge to address racism in the skateboarding industry. One of the things we love most is that skateboarding brings people together from all backgrounds which is amazing. If you didn't know, Official® was built by skaters way back in 2007 and nothing makes us happier than seeing the culture take much-needed action. Check out the link below to learn how you can get involved.
IF YOU CAN'T LIVE WITHOUT CROCS AND RANCH, YOU'RE IN LUCK
I must have read the headline for this collab about 3 times just to make sure it wasn't the munchies playing tricks on my mind. Crocs have taken their collaboration game to another level here with Hidden Valley Ranch. If you love ranch with a splash of pizza, then these might be the ones for you.
DOGECOIN WHALE WITH $15 BILLION IN DOGE BUYS 420.69 COINS?!
Here's a crypto story that keeps the meme coin culture guessing. The world's largest dogecoin holder added 420.69 coins to their wallet last week. Why does this matter? Honestly, it might mean nothing but the identity of this investor remains unknown and people are speculating this might just be the meme coin king himself, Elon Musk. Why? Elon has always had a special relationship with the numbers "420" and "69". His Tesla's released at a price of $42,069 dollars back in the day. Whether this was him or not, it possibly led to a spike in dogecoin prices.
I guess we really liked collaborations this week because here's another one you need on your radar. Sean Wotherspoon is introducing his first Kendama in collaboration with Sol Kendamas. These Kendemas are made from traditional maple bamboo and feature the Round Two toon squad logo. They also come with a cloth drawstring collab bag and a four-color string pack to customize your dama.
New York opened up their brand new park and cultural venue to the public. It was designed to resemble a leaf floating in the water. If your in or plan to be in the city of dreams, check it out and let us what you think.
This one is for our people who remember cable tv and when MTV used to be good... Bam has had a rollercoaster of a career from pro skateboarding to reality TV to the Jackass empire. He says his Jackass family betrayed him when they booted him from the filming of Jackass 4. The reason? He failed multiple drug tests. Bam spoke out about his experience and Steve-O responded. Check out his response below.
IF YOU DIDN'T KNOW CORNER SOURCE SOURCE, NOW YOU KNOW
It's always hard to find the "source" of all things art and streetwear but here's a good place to start. @cornersource Instagram's account features an extensive collection of unseen scans & images from some of the greatest publications and news archives.
Meet PjTheKing, an independent artist out of Atlanta Georgia. He's known for creating the #NaeNae Dance craze back in 2013. So dope to see him rocking with Official®. Show his page some love @pjtheking. Check out his latest video below!
Odds are you've probably seen at least 1 out of at least 10 post highlighting this campaign in the past two weeks but something this important needs to stay top of mind.
Hate has no place in your heart and the space it’s occupying out there in the world needs to be curbed in a major way. Our graphic study of “END HATE” is a way for us to produce a look and feel that communicates, “hate sucks,” design is good and the message needs my support.
Here’s the important part, the money: 25% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.
#00008 – We're not done! Join our Discord and become part of the community.
Thanks for reading through our seventh issue of knowCAP. It's time for you to give us some feedback on what you think of our newsletters. More Official product? Less Official? More serious, less serious?
You can email us or better yet, join our DISCORD!!! Here's the invite, jump into the community, and let's build.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.