Lucky number 7 is here, I mean if you believe in all that... Check out some Pizza Bitcoin, Sneaker Porn, Meet J. Crew's new Creative Director, Live Tours, and more. To jump it off, we have a chance for you to earn 60% OFF!
NEXUS RIPSTOP CARGO SHORTS FROM OFFICIAL®
It's summer and we've got you covered. Correction, uncovered. But we're still keeping you well equipped with these differentiated cargo shorts. Pockets, Nylon webbed built-in belt, and just enough techwear vibe to it to say, "Hey, I might nerd out a bit but I still know how to party." Cop while hot.
Brendon Babenzien, from Noah and formerly Supreme designer, is the new Creative Director for J. Crew. Have you been to a J. Crew lately? I haven't either. This might inspire me to step inside one a few months from now.
Excellent article on Input Mag describing how the sneaker brands (Nike, Adidas) have forgotten that there is a human on the other side of that SNKRS app trying to buy a shoe they really like. They've let the bots beat everybody. This article shares the story of two companies, Laced and SoleSavy that are fighting to bring the power back to the people. People > Bots every time. Good 3 minute read...
THIS IS WHERE ALL THE PRESALES HAPPEN FOR MEME COINS...
This week we're going to the degen mecca of the internet; dxsale.app. If you don't know about dxsale then we probably shouldn't even be telling you about it. This is where all the presales happen for meme coins. All the "get in early" before the coins are put into liquidity pools on Pancake Swap or Uniswap. Actually, dxsale was the launchpad for Safemoon. You could have purchased $1000 for $0.0000000002 and be a billionaire right now. But for every Safemoon there are 1000 other meme coins that you lost every penny you put into it as whales just dump the second the coin goes live in a liquidity pool or exchange. Dxsale is both a look into the future and a look into a degenerates idea of decentralized finance. It's inspiring and scary at the same damn time.
Kah Bane is basically the hentai of sneaker porn. He (or she?) digitally renders sneakers beyond our wildest fantasies. It's almost more satisfying to know that nobody can actually have these and that they only exist on the internet.
Glass Animals... if you've heard of them, then you should know they've got an upcoming tour and if you didn't know, now you know. If you haven't heard of them, I'd recommend giving the song "Heat Waves" a listen.
So there's this old Bitcoin tale of the first actual transaction for bitcoin was a pizza in Miami. The Bitcoin spent then is the equivalent of $10,000 for one pizza. Anthony Pompliano @apompliano has launched a ghost pizza model where you can order "Bitcoin Pizza" (Only 10,000 pizzas made worldwide this Saturday) from 10 different cities and they'll be delivered to you. Ironically, you can't pay in bitcoin. Anthony's argument is that the whole joke of it is that a guy wasted $10,000 bucks on a pizza so you should learn that lesson and not actually spend your Bitcoin on Pizza.
EYE CONTACT IS LINKED TO HEIGHTENED AUTONOMIC AROUSAL RESPONSE
Remember when you were growing up and someone told you to look them in the eyes when you were talking to them? Seems like they might have known what they were talking about... A new study from Tampere University in Finland found that eye contact during video calls can elicit similar psychological responses to in-person eye contact.
Odds are you've probably seen at least 1 out of at least 10 post highlighting this campaign in the past two weeks but something this important needs to stay top of mind.
Hate has no place in your heart and the space it’s occupying out there in the world needs to be curbed in a major way. Our graphic study of “END HATE” is a way for us to produce a look and feel that communicates, “hate sucks,” design is good and the message needs my support.
Here’s the important part, the money: 25% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.
#00007 – We're not done! Join our Discord and become part of the community.
Thanks for reading through our seventh issue of knowCAP. It's time for you to give us some feedback on what you think of our newsletters. More Official product? Less Official? More serious, less serious?
You can email us or better yet, join our DISCORD!!! Here's the invite, jump into the community, and let's build.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.