The 5th edition on the 5th day of the 5th month is here! Happy Cinco De Mayo and also a special shout out to all of our AAPI (Asian American and Pacific Islander) readers because if you didn't know it's AAPI month here in America!
WE LAUNCHED A DISCORD SERVER!
Does the knowCAP Newsletter hit different for you? Need to dig in a little deeper? Let's continue the conversation as a community! We've built channels in our new Discord Server dedicated to streetwear, NFTs/Crypto, bags & hats, and all other things Official. It's a place where we can all link up and share our interests, memes (of course), and cheeky convo. We loof forward to seeing you on the Discord Server! Oh, added value, we'll begin doing airdrops on the Discord Server soon!
Kelvin Odarti Cruichshank has been building cars from scraps since he was 15 years-old. Hes built his own car (with falcon wing doors) in his neighborhood where there are virtually no vehicles purely out of scraps hes procured. This car and Kelvin's ingenuity is going to take him to the same orbit Elon is in.
We already know that the first thing you do when you wake up is reach for your phone. Why not kick your morning into autopilot? This app that will guide you step-by-step through your morning creating a flow that sets you up for a successful day. If they get it to delete all the junk email that lands in my inbox overnight... I'll pay the premium price.
Back in 2013 Official and Stefan Janoski had the brilliant idea to make a hat with a tinted transparent visor. So many people tripped out on it and actually, the next season Supreme somehow released a tinted visor hat in Spring 2014. Hmmmm. Anyways, Stefan enjoyed progressive ideas and we embraced any crazy idea thrown at us.
EASTER EGG CODE: T15
Any T shirt on the site for $15 with this code: T15
Odds are you've probably seen at least 1 out of at least 10 post highlighting this campaign in the past two weeks but something this important needs to stay top of mind.
Hate has no place in your heart and the space it’s occupying out there in the world needs to be curbed in a major way. Our graphic study of “END HATE” is a way for us to produce a look and feel that communicates, “hate sucks,” design is good and the message needs my support.
Here’s the important part, the money: 25% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.