2nd Issue of knowCAP coming in hot through your inbox! We’re building the engine while flying the plane here so it will be a little bumpy but adventurous at the same time. Lots to unpack in this issue so let’s start ripping off the fancy wrapping paper and see what kind of digital gold we’ve unearthed for you this week.
END HATE - Capsule Release, Thurs. 4/15/21 - 12 PM PST.
Hate has no place in your heart and the space it’s occupying out there in the world needs to be curbed in a major way. Our graphic study of “END HATE” is a way for us to produce a look and feel that communicates, “hate sucks,” design is good and the message needs my support.
Here’s the important part, the money: 25% of all proceeds will go to the two non-profits our team has decided to contribute to. The first is ADL. The Anti Defamation League has been fighting hate since 1913, we want some of our money to go to their relentless fight. The second non-profit is noit.org. This is a grassroots organization creating “Stop Hate Action Kits” and resources for everybody (like you and me) to battle hate.
LET'S START A SMART ECO VILLAGE...
I’m becoming more and more obsessed with the idea of beginning or moving to a Smart City or Eco Village. Actually, a combination of the two making it a Smart Eco Village would be a perfect fit for me. In my rabbit hole journey on the subject I’ve learned about Hurdal Eco Village in Norway and a variety of smart city projects worldwide. Dive in and let’s start a Smart Eco Village (not a cult) together!
If you bought a thousand dollars of Doge on April 7th at $.056 per coin, leveraged it on Phemex with 5x leverage and sold at the top today you would have $780,000. $1,000 to $780,000 is the literal price of a one way ticket to the moon.
Yo, nobody has rocked our Dichroic reflective jacket and pants on the level that Lauren has. We’re grateful to have Official on such a creative, vibrant, “mover.” Show some love @laurenorazza
THAT ONE TIME OFFICIAL DID A PACIFIC RIM COLLAB TOUR WITH AARON KAI
Our Aaron Kai x Official capsule was a celebration of Aaron’s upbringing in Hawaii, his art and our collective fanbase in the Pacific rim countries. We took the show on the road and made epic memories.
Thanks for getting through our sophomoric issue. We appreciate the initial feedback last week and encourage you to continue to let us know what you like and what you want to see and read more of. Oh, since you made it to the literal last few words of this issue, here’s a 25% OFF code for anything in our online store today, just use 'knowCAP25' as the PROMO code at checkout.
PROMO CODE: knowCAP25
Promo code expires tonight (4/14/21) at 11:59 PM PST.
Issue 10 is here and we have a pretty major announcement. We're not quite full-blown press release status yet so you're getting an early heads-up on how we're about to become the world's first Decentralized Streetwear brand. All of us at Official® are firm believers that we can all make the world a better place through decentralization. We can sit around and wait for things to change or we can just begin doing it ourselves.