Löve Jonas


Jonas Wiehager runs the sophisticated streetwear establishment Boutique Sportif in Stockholm, Sweden. Jonas has been supporting and stocking Official since the day we launched. I haven’t had the pleasure of meeting Jonas yet, but just based on our e-mail exchanges alone I have a good idea of just how interesting and different this guy is. Like the time he signed off by dropping a YouTube link of a Norwegian boy band where the singers were all in wheelchairs or how he always signs off with “Löve Jonas”. Jason from Official is good friends with him and supplied these pictures from Bread & Butter in Barcie and then the last photo is Jonas enjoying his vacation in Paris. I can’t wait to meet him and don’t get it twisted, this guy is a fine connoisseur of street luxury.


Photo Sharing and Video Hosting at Photobucket


Photo Sharing and Video Hosting at Photobucket


Photo Sharing and Video Hosting at Photobucket