"You have to have confidence in that what you're doing is dope and will stand on its own...we just have to be that solid headwear brand."
I've always known Jason to be the more aloof, behind-the-scenes type of businessman; maintaining a level of mystique that gives a brand a certain appeal that draws customers to you. I still can't tell if it's something that is done on purpose or if it comes with the territory of being a hard-working owner of a exponentially successful company...I venture to say that it is the latter.
Sacramento-based magazine, SubMerge was recently invited to our warehouse to have a conversation with Jason about the history of Official, the philosophy behind the brand, and where the company stands today. All trendy Lil' B references aside, this is a very rare interview that is a worthy read for any Official fan wishing to know more about the company that crowns their head.