We’re debuting our SF logo this spring/summer with much anticipation. This will be a logo that becomes synonymous with the brand and we super anxious to drop the first two colorways. We feel like we’ve capture the essence of what a San Francisco logo should be by incorporating Victorian serifs, generous curves and a subtle boldness that will make us all proud to rock an SF logo. Even for those that don’t live in the city this hat states that the wearer recognizes the qualities and aspects that make SF unique.
We also give a little preview of our Chaing Gaing cut & sew T. A three dimensional gold link erratic pattern of bike chains makes this shirt rill, rill pertinent.