Puma City



I’m a sucker for container Pop-Up stores. Puma pretty much took it to the next with this mobile (via cargo ship) container pop-up concept. The 11,000 sq-ft Concept Store/ Event Space by Puma (created by Lot-Ek) – Twenty-four shipping containers are retrofitted and transformed into PUMA CITY, a transportable retail and event building that is traveling around the world along with the 70-foot long Puma sailing boat – il Mostro – during the one-year long 2008 Volvo Ocean Race, just started in Alicante, Spain in early October.


I guess Official is just going to have to concept and build a 25 container pop-up and mobilize it with five dedicated cargo 747s.