A while back we released the British SAS Shemagh series, hats fabricated with the actual scarves the elite British SAS soldiers wear in desert combat. The hats were received very well and were one of best selling One-Time limited releases to date. We made a small video remixing footage of SAS soldiers with model/product shots of the hat to a song mixed by DJ PSOL for the drop. The video wasn’t the best editing or quality but served it’s purpose. But it’s so crazy because we tagged it with SAS and so people searching for SAS videos also come across the vid. 169,000 views later, there is the craziest dialog going on in the comments. Every now and then I check and just laugh because some of the comments are Official fans, some military enthusiasts, some actual veterans, all battling over various issues, which military class is the most elite, who could kick who’s ass, why the hat is a disgrace, why the hat is dope. Just craze. Here is the video again and you can click through it to go to the YouTube site to read the comments.